DOYLESTOWN >> The Bucks County District Attorney is fighting back against e-cigarette makers JUUL and Eonsmoke, announcing on Jan. 29 the filing of a lawsuit alleging a plot to lure minors into getting hooked on vaping.

The suit filed in the Bucks County Court of Common Pleas demands JUUL forfeit its ill-gotten profits, put an end to its pervasive, predatory business practices in Bucks County and fund addiction treatment and education. 

Weintraub was joined at the news conference by Montgomery County D.A. Kevin R. Steele, as well as health and school district officials.

With DA Weintraub the plaintiff in the civil lawsuit, the 63-page complaint names as defendants the San Francisco-based e-cigarette giant JUUL Labs, Inc., New Jersey-based JUUL pod manufacturer EONSMOKE, LLC, and two Bucks County JUUL retailers - Gulf Mart, of Quakertown, and Delta Gas (owned by Lehal Associates, Inc.), of Warminster. Both stores have previously been cited for illegal sales of e-cigarettes to minors.

The complaint, which details how JUUL used marketing practices long-banned in the tobacco industry to market its product to children, is brought under Pennsylvania’s Unfair Trade Practices and Consumer Protection Law (UTPCPL). The lawsuit asserts that the defendants’ actions are potentially harmful to every citizen, particularly the county’s more than 100,000 school-age children. The Central Bucks School District is Pennsylvania’s third largest with more than 20,000 students.

The pernicious effects of vaping are only beginning to be seen. By October of last year, the complaint states, more than 1,000 lung injuries related to vaping had been reported in 49 states and 26 deaths had been recorded including one in Pennsylvania.

“Through deceptive marketing that targets our children and with its network of retailers, JUUL has created a public health crisis,” said District Attorney Matthew D. Weintraub. “Together we are sending an unfiltered message to JUUL and to all retailers who knowing traffic e-cigarettes to minors: your false, deceptive and harmful business practices will not be tolerated in Bucks County.”

In neighboring Montgomery County, District Attorney Kevin R. Steele filed a similar lawsuit last year seeking relief for his own constituents.

“We also filed to hold JUUL accountable for its actions and believe it should help to fund treatment programs for teens addicted to their products as well as fund outreach and educational programs to stop additional teens from becoming addicted.”

District Attorney Steele said. “We also need to get the word out to parents to be watchful for these small JUUL devices that look like computer flash drives, and to talk to their teens about how harmful JUUL-ing is.”

Bucks County’s lawsuit asserts that JUUL has “turned a generation of minors into addicts, constantly craving a hit of nicotine.”

As for the two named defendant-retailers, Weintraub said they were both cited by federal authorities following a national sting operation in the summer of 2018 for illegal sales to minors of JUUL and other e-cigarette products.

The Bucks County District Attorney’s Office is represented in the litigation by Saltz, Mongeluzzi, Barrett & Bendesky, P.C., through its consumer protection practice department. SMBB partners Patrick Howard and Simon B. Paris, who are based in nearby Horsham, have successfully handled scores of similar cases, recovering damages as a result of false and deceptive business practices to the detriment of the public.

“It is important to note that our attorneys in this case will only receive compensation if the litigation is successful,” said Weintraub, “and those proceeds would come from the defendants, not taxpayers.”

Howard, of SMBB, said the county is entitled to reimbursement from the ill-gotten gains of the defendants, and the cost to taxpayers from prevention-education to enforcement are skyrocketing.

“Bucks County is, tragically, among the leaders when it comes to student vaping," said Howard. "For example, while statewide 25 percent of high school students surveyed say they have vaped, in Bucks County that number is greater than 37 percent. As our experts have stated in the complaint, this is a public health crisis.”

The civil penalties and abatement costs sought would be applied, in part, to paying the costs of programs in Bucks County for:

- Health care services and programs associated with the early detection, ongoing testing, monitoring for detection of illness, disease process, or disease, diagnosis and treatment of resulting injuries and adverse health consequences of JUUL’s conduct;

- Combating the abuse and diversion of the use of e-cigarettes by minors including tobacco education programs, cessation programs for users, and public information campaigns to warn users of health effects and addictive nature of the product;

- Studies and research of the short and long-term effects of e-cigarette use in minors and the possible cures and treatments for the detrimental effects of using it;

- Law enforcement and other services and costs associated with the harm done by JUUL to the public health and safety in Bucks County.

Weintraub said Bucks County is fortunate to have an outstanding Drug and Alcohol Commission (https://www.bcdac.org/prevention/vaping_and_e-cigarettes.php) that is among the leaders in providing excellent resources to the community regarding vaping and e-cigarettes. He also cited the work of the nonprofit CB Cares Educational Foundation, and, in particular, a local student who produced an award-winning public service announcement - Up In Smoke PSA – on the hazards of vaping.

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