NEWTOWN TOWNSHIP >> Ulta Beauty, the largest beauty retailer in the nation and a destination for cosmetics, fragrance, skin care products, hair care products and salon services, is coming to Newtown.

The beauty company is planning to open a store inside Brixmor’s new shopping center addition at the Village at Newtown. It would be Ulta’s fourth Bucks County location.

The company will be leasing 11,000 square feet of space next to the Iron Hill Brewery and Restaurant in a new section of the shopping center located just to the east of the Corner Bakery Cafe and adjacent to McCaffrey’s Market.

The retailer will be the second largest tenant at the shopping center behind McCaffrey’s Market.

On May 7, during a virtual meeting, the Newtown Township Zoning Hearing Board gave Brixmor relief from zoning to install a sign containing Ulta’s logo on the facade of the building.

“One of the common refrains heard from the township is ‘Where’s the retail? Where’s the retail,” Attorney Joe Blackburn, representing Brixmor Property Group, told the board. “It’s here now and this is what’s required of a retailer of this magnitude,” he said of the sign request.

“Architecturally this makes a lot of sense for this building. It’s a long building and there is quite a bit of distance between the two end cap tower spaces. It looks a little monotonous right now. This will help break that up,” added Brixmor Property’s Ryan Guheen, Senior Vice President of Development.

“Before this crisis, this was an incredibly important client to land for the shopping center and the overall health of the project,” added Guheen. “We’re lucky they are still really excited and happy about opening this store and we are as well as the owner of the shopping center.”

Guheen said given COVID-19 and the impact it has had on the restaurant and retail landscape, “it’s important for the long term health of the center to put our tenants in a position to be as successful as they possibly can.

“Our business has changed dramatically as you can imagine,” he told the board. “We need to do everything we can to preserve the tenants we have and execute upon and accommodate the tenants we worked very hard to procure leading up to the crisis. It’s going to be challenging for a while,” he said. “But going forward, that underscores the importance of having a really strong retail soft goods tenant like Ulta.”

In 1990, Ulta reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together all things beauty in one place. Today, Ulta Beauty has grown to become a top national retailer offering a complete beauty experience.

According to its website, Ulta Beauty “brings possibilities to life through the power of beauty” at its brick and mortar stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services.

Ulta Beauty is known for its personalized service, fun and inviting stores and its Ultamate Rewards loyalty program.

As of February 1, Ulta Beauty operates 1,254 retail stores across 50 states, including stores in Warrington, Quakertown and Falls Township in Bucks County, and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit

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