NEWTOWN >> The Newtown restaurant scene is about to get a delicious new addition.

The Turning Point, a breakfast and lunch eatery, is expected to open its doors on March 4 at the Village at Newtown East next to the Newtown Bookshop.

And its menu is literally making this breakfast lover’s mouth water in eager anticipation.

From lemon blueberry dream pancakes and OMG French Toast to eggstraordinary dishes and a Bruschetta White Omelette, Newtown’s newest restaurant will be serving a mix of healthy and decadent breakfast and lunch offerings.

The Eatontown, New Jersey-based family-owned restaurant chain is setting up shop inside a 3,188 square-feet space in The Village that includes 125 seats inside and another 36 outside for use during the warmer weather months.

The eatery will be open from 7:30 a.m. until 3 p.m. seven days a week serving breakfast, lunch and brunch.

“Customers can expect a beautifully-decorated atmosphere, great service, friendly staff and fresh food,” the Turning Point’s Donna Kleiner told “And we appreciate our guests for coming in. It’s the way we’ve been successful for 20 years. Being only open just for breakfast and lunch, we are very fortunate because of our guests and our communities.”

Turning Point was founded in 1998 in Little Silver, N.J., by husband and wife, Pam and Kirk Ruoff, who wanted to open a restaurant, but be home at night at the end of a long work day.

Today, Turning Point has 12 locations in the Garden State (Brick, Cherry Hill, Hoboken, Holmdel, Little Silver, Long Branch, Manalapan, Marlton, Princeton, Sea Girt, Westfield and Moorestown), four in Pennsylvania (Bryn Mawr, North Wales, Warrington and Blue Bell), with its first Delaware location opening this summer in Christiana.

“We have created a unique daytime restaurant that serves creative breakfast and lunch meals using the freshest local ingredients available,” the Ruoffs write in a menu greeting to their customers. “We strive to provide service to our guests that exceeds their expectations and maintain an atmosphere that is clean, comfortable and relaxing. The best compliment we receive is a guest who says, ‘We’ll be back.’

“Thank you for supporting our family owned business over the past 20 years. We look forward to providing you with an uncompromising experience in the future,” the Ruoff's write.

Turning Point’s menu ranges from “healthy to fun and decadent. And all of our food is fresh,” said Kleiner.

On the healthy side is its popular “No Yolks About it Omelette,” an egg white omelette with baby spinach, diced tomato and a hint of cheese. It is served with fresh salsa, a dry English muffin and fruit.

On the fun side of the menu is its homemade “Corn Bread French Toast,” topped with vanilla mascarpone, fresh slices of golden delicious apples, honey walnuts and caramel sauce.

Other popular items include the “Grande Huevos Rancheros,” the Turning Point’s version of the Mexican classic. It includes diced potatoes, chipotle peppers, chicken chorizo sausage, onions, black beans, cilantro and avocado loaded on a wheat tortilla topped with melted mixed cheeses, salsa and sour cream. It comes with your style of three eggs.

There’s also the Wilbur Skillet with crushed bacon, potatoes, avocado and diced tomato, topped with melted Monterey jack cheese and eggs your way. It is served with an English muffin and a side of fruit.

Every menu item is made from ‘scratch’ from its soups to its salsa.

The Turning Point offers a variety of iced and hot teas, an espresso bar, hot chocolates, gourmet French Press coffee, shakes and smoothies, juices and soft drinks; a full breakfast menu including French Toast, pancakes and waffles, egg dishes and omelettes; and lunch items including sandwiches, soups, chili, salsas, salads and wraps.

“One big focus we have is our coffee,” says Kleiner. “We brew a selection of regional coffees - Jamaican Blue Mountain, Hawaiian Kona Blend, Kenya AA, Costa Rican - and then we have our own blends as well as our house coffee.”

The restaurant also carriers milk products from Kreider Farms in Lancaster County.

Inside the Turning Point, the atmosphere is reminiscent of the shore, says Kleiner, with fresh plants, a white wainscoting, a light blue to grey color scheme and high ceilings.

The walls are also decorated with photographs of local landmarks to give it that hometown, local feeling.

“It’s very inviting. And most people who come in say they feel like they’re on vacation,” she says.

In addition to serving breakfast and lunch, Turning Point, said Kleiner, is very community focused, reaching out to support local schools, houses of worship and causes in the communities where its restaurants are located.

“That is definitely a part of who we are,” said Kleiner. “And we’re looking to be involved in the Newtown community,” she said.

Even before it opens its doors, the eatery has been giving back here, donating prizes this past fall for the Newtown Borough Halloween Parade.

In addition, the eatery provides a private dining room area for local luncheons and meetings.

The restaurant boasts a growing list of accolades, which in 2017 included the New Jersey Restaurant & Hotel Association’s (NJRHA) Golden Plate Award; “Best Breakfast, Brunch and Lunch” in New Jersey Monthly magazine; “Best Breakfast Bites” in Main Line Magazine” and “Readers’ Choice Award” in Philly Magazine.

For more information on The Turning Point Restaurants, visit

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