Getting Started in Digital Marketing

Bucks County business owners and entrepreneurs unsure of how to navigate the digital landscape can get a free overview as part of SCORE Bucks County’s Feb. 23 webinar, “Getting Started in Digital Marketing.”

SCORE mentor Don Goeltz will lead the webinar. The session will help define and develop the basic elements of digital marketing and help attendees prioritize the next steps in creating a digital marketing plan.

Attendees will learn:

·          The relationship between digital marketing and traditional marketing

·         The importance of your website as “home base” for traffic and conversion

·         The use of search, email, and social media to drive traffic to the website

·         The different types of conversion

About the presenter

Don Goeltz is an associate professor at Holy Family University in the School of Business. He teaches strategic management, marketing, entrepreneurship, and international business courses. He is also a mentor to startups and small businesses through SCORE Bucks County.

To learn more

SCORE’s “Getting Started in Digital Marketing” webinar will be held on Feb. 23 at 11:30 a.m. For more information or to register, click here: https://score.zoom.us/webinar/register/3716078901608/WN_ybrhiXIxTMKDY-csABGFUg

About SCORE

Since 1964, SCORE has helped more than 8.5 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring and workshops to more than 375,000 new and growing small businesses. With 50 members across the county, SCORE Bucks County provides over 1,500 free mentoring services annually to local small business owners through one-on-one counseling and small business seminars. To stay up to date on news and happenings, join SCORE Bucks County’s email list. Text SCOREBUCKS to 22828.