NEWTOWN TOWNSHIP >> With smiles all around, “Bright Now! Dental” cut the ribbon on its relocated offices in the Village of Newtown South on Saturday, August 4.
Beverly Dimler, the president of the Newtown Business Association, and Gerry Couch, also with the NBA, joined State Rep. Perry Warren in welcoming the practice to its new home next to the recently opened Pharmacy of Newtown and a few doors down from the Newtown Farmers Market.
Formerly located in a one story stand-alone office building next to the Bank of America on West Road, Bright Now! was forced to pull up roots due to plans to demolish the building as part of a multimillion dollar upgrade to the shopping center.
“We’re delighted to welcome Bright Now! to their new location and to fill in an empty storefront,” said Dimler. “I am totally impressed with their new facility here. And the staff and the management are so friendly. We wish them great success.”
“We’re happy that they decided to stay in Newtown and reinvest here. And their practice looks great. It’s a nice addition to this shopping center,” added Couch.
“This is another example of a business reinvesting in the town,” said Couch. “We have great demographics and that’s what keeps businesses here and draws new businesses to chose Newtown.”
The Newtown office is part of a chain of more than 360 Smile Brand dental offices in 15 states that provide a full line of general dentistry services from oral evaluations and cleanings to crowns, bridges, dentures, extractions, oral surgery and more in a bright and friendly environment.
“We were looking for a spot in Newtown with high visibility and with the Farmers Market right here we thought it was the perfect location,” said Rick Berryhill, the director of market operations for Smile Brands East Inc.
“The model that we use is basically that of a small Mom and Pop practice. It just happens to be that you’re backed by one of the largest businesses in the nation,” said Berryhill. “The benefit is that our patients get the best dental care. They get people who are local and looking out for the community. And because of our size we can provide the best patient care, the best products, the best providers.”
Berryhill wears two simple bracelets to remind him everyday of the company’s core missions - “Smiles for Everyone” and “Creating Everyday Miracles.”
“These may be three simple words, but they carry one powerful message — the value of changing people’s lives for the better,” he said.
“Working in dental practices around the country, you have the unique privilege of improving oral health, solving dental challenges and improving smiles every day,” said Berryhill. “But this philosophy goes deeper. It also reflects how your entire team — your hygienists, technicians, office staff and suppliers — can make people smile through their friendly interactions, positive attitudes, compassion, concern and commitment to fairness and integrity.
“At Smile Brands Inc., our culture is what sets us apart,” he said. “Everything we do is built on our passion for the patient and employee experience — and backed by our personal pledge to help practices and people succeed.”
The Newtown team is led locally by general practitioner Dr. Athena Hamidzadeh, DDS, and office manager Zeny Montenegro, who relocated here from Hawaii.
Dr. Athena holds degrees in biology, General Dentistry and a Doctorate of Dental Surgery from the University of Texas at Houston and brings a wealth of experience to the job. Montenegro has more than 20 years of experience in the dental office field.
“My goal is to make my patients as comfortable as I can,” said Dr. Athena. “I do that by listening to them, getting to know them and approaching every patient as an individual. Everyone wants to be heard.”
To put them at ease in the dental chair, she often shares personal stories and frequently inserts humor - anything to distract the patient from the procedure. “People tell me I should be a stand up comedian,” she laughs.
In addition to general dentistry, the office offers the latest in dentistry advancements, including Invisalign aligners, clear alternatives to metal braces for adults and teens. And eventually they will be expanding their services to include the latest in implant services, said Dr. Athena.
“When you come here it’s more like a visit to the family than a visit to the dentist,” said Dr. Athena, sharing a card she received from a patient thanking her for making their dental visit “the most pleasant I’ve ever had.”
And Dr. Athena can’t say enough about the backing and support she receives from Smile Brands. With them “it truly is about customer service, which you don’t find today because it’s all about money and business,” she adds.
Smile Brands CEO Steven Bilt, who just returned from Paraguay where he donated 10 days of free dentistry, won a Glassdoor Employees’ Choice Award in June.
In its report, Glassdoor, one of the world’s largest job and recruiting sites, highlights the Top CEOs employees love working for in countries throughout North America and parts of Europe.
Bilt received a 97 percent approval rating based on the anonymous and voluntary reviews Smile Brands employees and affiliated dental providers shared on Glassdoor throughout the past year.
“Our Smiles for Everyone mantra was developed from the belief that happy employees and providers leads to happy patients,” explains Bilt. “To be named one of Glassdoor’s Top CEOs is a humbling honor. I believe deeply that culture should be on top of every CEO’s agenda and this recognition is the result of my personal rating being brought along by the gravitational pull of the incredible work that our entire team does every day to live and breathe our vision.”
Bright Now! Dental is located at 2130 South Eagle Road in Newtown 18940. For information, call 215-860-6700 or visit www.brightnow.com.