NEWTOWN BOROUGH >> When GAP opened its doors on State Street in Newtown it was a fairly big deal for the town. It was among the first national corporate retailers to open on what had been a Mom and Pop dominated street.

But the internet in recent years has not been kind to brick and mortar clothing retailers like the once dominate GAP, which has been forced to adapt to a changing clientele and retail landscape.

Last year, GAP Inc. announced that it would be closing 200 GAP stores nationwide while opening 270 new Athleta and Old Navy stores, two profitable bright spots in the company’s challenging portfolio.

Over the summer, GAP Inc. followed through with that plan here in Newtown, closing its South State Street store and announcing its impending replacement with Athleta, its fast growing women’s activewear chain.

Athleta, which has stores in Philadelphia, Bryn Mawr, King of Prussia and Princeton, is slated to fill in the “GAP” on South State Street offering premium fitness and lifestyle brands for women on the move. It will be the chain’s first location in Bucks County.

It seems like a good move for the corporate chain with the younger generation more than ever keyed into an active lifestyle. The trick will be to keep its customers coming back.

Since its launch in 1998, Athleta has been creating versatile performance apparel to inspire a community of active, confident women. Designed for — and by — women athletes and active women, the brand integrates performance and technical features across its collection to carry a woman throughout her life in motion.

Athleta’s mission is to “ignite a community of active, healthy, confident women and girls who empower each other to reach their limitless potential. We believe alone we are strong, but united we thrive; bringing this to life through the ‘Power of She’ campaign.”

Athleta is owned and operated by GAP Inc., which also operates Old Navy, Banana Republic and Intermix.

comments powered by Disqus